{"id":10393,"date":"2018-02-06T21:26:36","date_gmt":"2018-02-06T20:26:36","guid":{"rendered":"https:\/\/actricity.attentis.ch\/nos-solutions\/administration-et-vente\/marketing\/"},"modified":"2025-04-16T14:10:31","modified_gmt":"2025-04-16T12:10:31","slug":"tout-pour-vos-campagnes-marketing","status":"publish","type":"page","link":"https:\/\/actricity.com\/fr\/nos-solutions\/administration-et-vente\/tout-pour-vos-campagnes-marketing\/","title":{"rendered":"Tout pour vos campagnes marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_direction_radial=\u00a0\u00bbtop left\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(40,40,40,0.79) 0%|rgba(40,40,40,0.86) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(40,40,40,0.79)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(40,40,40,0.86)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/actricity_erp_crm_299568453.jpeg\u00a0\u00bb custom_margin=\u00a0\u00bb||||false\u00a0\u00bb custom_padding=\u00a0\u00bb5vw||5vw||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbRubik|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb64px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb|||16px\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb44px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Tout pour vos campagnes marketing<\/h1>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb5px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; max_width=\u00a0\u00bb50px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||true\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Fonctionnalit\u00e9s marketing d&rsquo;Actricity[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f7f7f7&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][lwp_divi_breadcrumbs home_text=\u00a0\u00bbPage d&rsquo;accueil\u00a0\u00bb font_icon=\u00a0\u00bb&#x4b;||divi||400&Prime; use_custom_home_link=\u00a0\u00bboff\u00a0\u00bb link_color=\u00a0\u00bb#333333&Prime; current_text_color=\u00a0\u00bb#f2913c\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbRubik|700|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">G\u00e9n\u00e9rer plus de prospects qualifi\u00e9s<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|40px||40px||true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]L&rsquo;entreprise, et en particulier son service marketing, est confront\u00e9e \u00e0 de nouveaux comportements sur le march\u00e9 et chez les clients. Pour r\u00e9ussir, la direction de l&rsquo;entreprise doit avoir une vision et un engagement clairs.<\/p>\n<p>Le r\u00f4le du service marketing est d&rsquo;analyser le march\u00e9, de d\u00e9terminer le segment de march\u00e9 et d&rsquo;identifier les objectifs. Elle est \u00e9galement charg\u00e9e d&rsquo;enrichir la base de donn\u00e9es des contacts et des entreprises. Par le biais de campagnes de marketing telles que les campagnes d&rsquo;e-mailing ou d&rsquo;acquisition de clients, l&rsquo;\u00e9quipe marketing fournit des leads aux \u00e9quipes de vente et aide son entreprise \u00e0 fid\u00e9liser sa client\u00e8le.[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/Timeline_Fleches_Marketing_Actricity_05_2020.png\u00a0\u00bb alt=\u00a0\u00bbMarketingprozess in Actricity\u00a0\u00bb title_text=\u00a0\u00bbMarketingprozess in Actricity\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbRubik|700|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Une gestion d&rsquo;entreprise orient\u00e9e vers le client<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|40px||40px||true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Avec Actricity, les campagnes sont plus pertinentes et plus attrayantes pour les prospects. Le suivi et la surveillance des campagnes vous permettent de prendre les bonnes d\u00e9cisions en mati\u00e8re de strat\u00e9gie marketing. Vous serez en mesure de g\u00e9n\u00e9rer plus de leads qualifi\u00e9s et d&rsquo;am\u00e9liorer votre retour sur investissement (ROI).<\/strong><\/p>\n<p>Processus commerciaux repr\u00e9sent\u00e9s :\u00a0<\/p>\n<ul>\n<li>Gestion des relations \u00e9labor\u00e9e avec une vue \u00e0 360\u00b0 de toutes les activit\u00e9s<\/li>\n<li>Traitement efficace des mailings et des campagnes gr\u00e2ce \u00e0 des mod\u00e8les<\/li>\n<li>Classification individuelle des entreprises et des personnes<\/li>\n<li>Cas d&rsquo;affaires, y compris correspondance (e-mail, documents, t\u00e9l\u00e9phone, notes, etc.)<\/li>\n<li>Toutes les activit\u00e9s commerciales (offres, projets, contrats, interventions de service, etc.) en un coup d&rsquo;\u0153il<\/li>\n<li>Suivi des offres, de la prise de contact \u00e0 la commande en passant par le lead en un coup d&rsquo;\u0153il<\/li>\n<li>Planification, r\u00e9alisation et suivi des salons, des \u00e9v\u00e9nements ou des t\u00e9l\u00e9ventes<\/li>\n<li>Indicateurs de pr\u00e9vision, de probabilit\u00e9 de conclusion, de date de conclusion et bien plus encore<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbRubik||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#2a2a2a\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb text_line_height=\u00a0\u00bb1.6em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\u00a0\u00bbLes souhaits du client sont notre moteur : Si le client est satisfait, il en parle. Cela peut \u00e0 son tour conduire \u00e0 une recommandation du client et \u00e0 un nouveau client.\u00a0\u00bb[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0&Prime; text_font=\u00a0\u00bbRubik|||on|||||\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_6_font=\u00a0\u00bbArimo|700||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Tobias B.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/Akquise_39.png\u00a0\u00bb title_text=\u00a0\u00bbAkquise_39&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbRubik|700|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Ma\u00eetriser le processus de marketing<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb5px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; max_width=\u00a0\u00bb50px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||100px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|8vw|0px|8vw|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|40px||40px||true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_tablet=\u00a0\u00bb|0px||\u00a0\u00bb padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|40px||40px||true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Actricity vous soutient dans l&rsquo;acquisition de clients. Traitez vos relations clients de mani\u00e8re durable et proactive. Pour la structuration de vos campagnes de marketing, Actricity offre la possibilit\u00e9 de repr\u00e9senter les campagnes dans des projets de marketing sp\u00e9cifiques. Dans le projet marketing, toutes les informations (documents, e-mails, notes, d\u00e9lais, responsabilit\u00e9s, &#8230;) sont g\u00e9r\u00e9es et peuvent \u00eatre suivies \u00e0 tout moment. La structure claire permet un contr\u00f4le marketing professionnel. Le workflow performant vous assiste de diverses mani\u00e8res dans le traitement de vos activit\u00e9s marketing.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!-- Builder #page --><\/p>\n<div>\n<p>    <img decoding=\"async\" src=\"https:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/actricity_erp_crm_299568453.jpeg\" alt=\"Actricity, ERP und CRM - Marketing Funktionen\"><\/p>\n<h3>Alles f\u00fcr Ihre Marketing-Kampagnen<\/h3>\n<p>Actricity Marketing Funktionalit\u00e4ten<\/p>\n<\/div>\n<h2>Mehr qualifizierte Leads generieren<\/h2>\n<div>\n<p>Das Unternehmen und insbesondere seine Marketingabteilung sind mit neuem Markt- und Kundenverhalten konfrontiert. F\u00fcr den Erfolg ist eine klare Vision und ein eindeutiges Engagement der Unternehmensleitung erforderlich.<\/p>\n<p>Die Aufgabe der Marketingabteilung besteht darin, den Markt zu analysieren, das Marktsegment zu bestimmen und Ziele zu identifizieren. Sie ist auch f\u00fcr die Anreicherung der Kontakt- und Firmendatenbank zust\u00e4ndig. Durch Marketingkampagnen wie E-Mail- oder Kundenakquisitionskampagnen liefert das Marketingteam Leads an die Vertriebsteams und hilft seinem Unternehmen, die Kundenbindung zu st\u00e4rken.<\/p>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"https:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/Timeline_Fleches_Marketing_Actricity_05_2020.png\" alt=\"Marketingprozess in Actricity\"><\/p>\n<p><a href=\"https:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/Timeline_Fleches_Marketing_Actricity_03_2020.png\"><\/a><\/p>\n<\/div>\n<div>\n<h1>Eine kundenorientierte Unternehmensf\u00fchrung<\/h1>\n<div>\n<p><strong>Mit Actricity sind Kampagnen f\u00fcr Interessenten relevanter und ansprechender. Die Nachverfolgung und \u00dcberwachung von Kampagnen erm\u00f6glicht es Ihnen, die richtigen Entscheidungen in Bezug auf die Marketingstrategie zu treffen. Sie werden in der Lage sein, mehr qualifizierte Leads zu generieren und Ihren ROI (Return on Investment) zu verbessern.<\/strong><\/p>\n<p>Abgebildete Gesch\u00e4ftsprozesse:<\/p>\n<ul>\n<li>Ausgekl\u00fcgeltes Beziehungsmanagement mit 360\u00b0 Sicht auf alle Aktivit\u00e4ten<\/li>\n<li>Effiziente Bearbeitung von Mailings und Kampagnen dank Vorlagen<\/li>\n<li>Individuelle Klassifizierung von Unternehmen und Personen<\/li>\n<li>Gesch\u00e4ftsfall inkl. Korrespondenz (E-Mail, Dokumente, Telefon, Notizen, usw.)<\/li>\n<li>Alle Gesch\u00e4ftst\u00e4tigkeiten (Angebote, Projekte, Vertr\u00e4ge, Serviceeins\u00e4tze, usw.) auf einen Blick<\/li>\n<li>Angebotsverfolgung von der Kontaktaufnahme \u00fcber den Lead bis zum Auftrag auf einen Blick<\/li>\n<li>Messen, Events oder Telesales planen, durchf\u00fchren und nachvollziehen<\/li>\n<li>Kennzahlen f\u00fcr Forecast, Abschlusswahrscheinlichkeit, Abschlussdatum und vieles mehr<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<blockquote>\n<p>\u00ab\u00a0Die W\u00fcnsche des Kunden sind unser Antrieb: Ist der Kunde zufrieden, spricht er dar\u00fcber. Dies wiederum kann zu einer Kundenempfehlung und einem Neukunden f\u00fchren.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p>\n    <a href=\"index.php?option=com_content&#038;view=article&#038;id=18&#038;catid=12\">Ich m\u00f6chte eine zugeschnittene Demo anfordern<\/a>\n<\/p>\n<p><a href=\"https:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/Akquise_39.png\"><img decoding=\"async\" src=\"\/https:\/\/actricity.com\/wp-content\/uploads\/2018\/02\/Akquise_39.png\" alt=\"Actricity Beispiel Akquise\"><\/a><\/p>\n<div>\n<h3>Den Marketingsprozess im Griff haben<\/h3>\n<div>\n<p>Actricity unterst\u00fctzt Sie bei der Kundengewinnung. Bearbeiten Sie Ihre Kundenbeziehungen nachhaltig und proaktiv. Actricity bietet f\u00fcr die Strukturierung Ihrer Marketingkampagnen die M\u00f6glichkeit, die Kampagnen in spezifischen Marketingprojekten abzubilden. Im Marketingprojekt werden s\u00e4mtliche Informationen (Dokumente, E-Mails, Notizen, Termine, Verantwortlichkeiten, \u2026) verwaltet und k\u00f6nnen jederzeit nachvollzogen werden. Durch die klare Strukturierung wird ein professionelles Marketing-Controlling erm\u00f6glicht. Der leistungsf\u00e4hige Workflow unterst\u00fctzt Sie bei der Bearbeitung Ihrer Marketingaktivit\u00e4ten vielf\u00e4ltig.<\/p>\n<\/div>\n<\/div>\n<p>\n    <a href=\"index.php?option=com_content&#038;view=article&#038;id=18&#038;catid=12\">Ich m\u00f6chte eine zugeschnittene Demo anfordern<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10241,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- Builder #page --><div>\r\n\r\n    <img src=\"https:\/\/actricity.attentis.ch\/wp-content\/uploads\/2018\/02\/actricity_erp_crm_299568453.jpeg\" alt=\"Actricity, ERP und CRM - Marketing Funktionen\">\r\n\r\n<h3>Alles f\u00fcr Ihre Marketing-Kampagnen<\/h3>\r\n\r\n<p>Actricity Marketing Funktionalit\u00e4ten<\/p>\r\n\r\n\r\n\r\n<\/div>\r\n<h2>Mehr qualifizierte Leads generieren<\/h2>\r\n<div><p>Das Unternehmen und insbesondere seine Marketingabteilung sind mit neuem Markt- und Kundenverhalten konfrontiert. F\u00fcr den Erfolg ist eine klare Vision und ein eindeutiges Engagement der Unternehmensleitung erforderlich.<\/p>\r\n<p>Die Aufgabe der Marketingabteilung besteht darin, den Markt zu analysieren, das Marktsegment zu bestimmen und Ziele zu identifizieren. Sie ist auch f\u00fcr die Anreicherung der Kontakt- und Firmendatenbank zust\u00e4ndig. Durch Marketingkampagnen wie E-Mail- oder Kundenakquisitionskampagnen liefert das Marketingteam Leads an die Vertriebsteams und hilft seinem Unternehmen, die Kundenbindung zu st\u00e4rken.<\/p><\/div>\r\n<div>\r\n\r\n        <img src=\"https:\/\/actricity.attentis.ch\/wp-content\/uploads\/2018\/02\/Timeline_Fleches_Marketing_Actricity_05_2020.png\" alt=\"Marketingprozess in Actricity\">\r\n    \r\n    \r\n    \r\n    \r\n        <p><a href=\"https:\/\/actricity.attentis.ch\/wp-content\/uploads\/2018\/02\/Timeline_Fleches_Marketing_Actricity_03_2020.png\"><\/a><\/p>\r\n    \r\n<\/div>\r\n<div>\r\n\r\n    \r\n        <h1>Eine kundenorientierte Unternehmensf\u00fchrung<\/h1>\r\n    \r\n    \r\n        <div><p><strong>Mit Actricity sind Kampagnen f\u00fcr Interessenten relevanter und ansprechender. Die Nachverfolgung und \u00dcberwachung von Kampagnen erm\u00f6glicht es Ihnen, die richtigen Entscheidungen in Bezug auf die Marketingstrategie zu treffen. Sie werden in der Lage sein, mehr qualifizierte Leads zu generieren und Ihren ROI (Return on Investment) zu verbessern.<\/strong><\/p>\r\n<p>Abgebildete Gesch\u00e4ftsprozesse:<\/p>\r\n<ul>\r\n<li>Ausgekl\u00fcgeltes Beziehungsmanagement mit 360\u00b0 Sicht auf alle Aktivit\u00e4ten<\/li>\r\n<li>Effiziente Bearbeitung von Mailings und Kampagnen dank Vorlagen<\/li>\r\n<li>Individuelle Klassifizierung von Unternehmen und Personen<\/li>\r\n<li>Gesch\u00e4ftsfall inkl. Korrespondenz (E-Mail, Dokumente, Telefon, Notizen, usw.)<\/li>\r\n<li>Alle Gesch\u00e4ftst\u00e4tigkeiten (Angebote, Projekte, Vertr\u00e4ge, Serviceeins\u00e4tze, usw.) auf einen Blick<\/li>\r\n<li>Angebotsverfolgung von der Kontaktaufnahme \u00fcber den Lead bis zum Auftrag auf einen Blick<\/li>\r\n<li>Messen, Events oder Telesales planen, durchf\u00fchren und nachvollziehen<\/li>\r\n<li>Kennzahlen f\u00fcr Forecast, Abschlusswahrscheinlichkeit, Abschlussdatum und vieles mehr<\/li>\r\n<\/ul><\/div>\r\n    \r\n    \r\n<\/div>\r\n<blockquote>\r\n\r\n    <p>\"Die W\u00fcnsche des Kunden sind unser Antrieb: Ist der Kunde zufrieden, spricht er dar\u00fcber. Dies wiederum kann zu einer Kundenempfehlung und einem Neukunden f\u00fchren.\"<\/p>\r\n    \r\n<\/blockquote>\r\n<p>\r\n    <a href=\"https:\/\/actricity.attentis.ch\/kontakt\/\">Ich m\u00f6chte eine zugeschnittene Demo anfordern<\/a>\r\n<\/p>\r\n<a href=\"https:\/\/actricity.attentis.ch\/wp-content\/uploads\/2018\/02\/Akquise_39.png\"><img src=\"\/https:\/\/actricity.attentis.ch\/wp-content\/uploads\/2018\/02\/Akquise_39.png\" alt=\"Actricity Beispiel Akquise\"><\/a>\r\n<div>\r\n\r\n    \r\n        <h3>Den Marketingsprozess im Griff haben<\/h3>\r\n    \r\n    \r\n        <div><p>Actricity unterst\u00fctzt Sie bei der Kundengewinnung. Bearbeiten Sie Ihre Kundenbeziehungen nachhaltig und proaktiv. Actricity bietet f\u00fcr die Strukturierung Ihrer Marketingkampagnen die M\u00f6glichkeit, die Kampagnen in spezifischen Marketingprojekten abzubilden. Im Marketingprojekt werden s\u00e4mtliche Informationen (Dokumente, E-Mails, Notizen, Termine, Verantwortlichkeiten, \u2026) verwaltet und k\u00f6nnen jederzeit nachvollzogen werden. Durch die klare Strukturierung wird ein professionelles Marketing-Controlling erm\u00f6glicht. Der leistungsf\u00e4hige Workflow unterst\u00fctzt Sie bei der Bearbeitung Ihrer Marketingaktivit\u00e4ten vielf\u00e4ltig.<\/p><\/div>\r\n    \r\n    \r\n<\/div>\r\n<p>\r\n    <a href=\"https:\/\/actricity.attentis.ch\/kontakt\/\">Ich m\u00f6chte eine zugeschnittene Demo anfordern<\/a>\r\n<\/p>\r\n\r\n<!-- {\"name\":\"\",\"type\":\"layout\",\"children\":[{\"name\":\"Slideshow accueil 2020\",\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_top\":true},\"children\":[{\"name\":\"\",\"type\":\"row\",\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"name\":\"\",\"type\":\"slideshow\",\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_link\":true,\"show_thumbnail\":true,\"slideshow_min_height\":300,\"slideshow_autoplay_pause\":true,\"nav\":\"dotnav\",\"nav_position\":\"bottom-center\",\"nav_position_margin\":\"medium\",\"nav_align\":\"center\",\"nav_breakpoint\":\"s\",\"thumbnav_width\":\"100\",\"thumbnav_height\":\"75\",\"slidenav\":\"\",\"slidenav_margin\":\"medium\",\"slidenav_breakpoint\":\"s\",\"slidenav_outside_breakpoint\":\"xl\",\"overlay_position\":\"center-left\",\"overlay_animation\":\"parallax\",\"title_element\":\"h3\",\"meta_style\":\"h5\",\"meta_align\":\"below-title\",\"link_text\":\"Read more\",\"link_style\":\"default\",\"margin\":\"default\",\"slideshow_height\":\"percent\",\"text_color\":\"light\",\"slideshow_box_shadow\":\"\",\"slideshow_box_decoration\":\"\",\"slideshow_animation\":\"fade\",\"slideshow_kenburns\":\"\",\"nav_margin\":\"\",\"nav_color\":\"\",\"slidenav_outside_color\":\"\",\"overlay_container\":\"\",\"overlay_container_padding\":\"\",\"overlay_margin\":\"none\",\"overlay_style\":\"overlay-default\",\"overlay_padding\":\"large\",\"overlay_width\":\"\",\"title_style\":\"heading-small\",\"slideshow_autoplay\":true,\"thumbnav_svg_color\":\"emphasis\",\"nav_below\":true,\"title_font_family\":\"primary\",\"title_parallax_x_start\":\"530\",\"meta_parallax_x_start\":\"500\",\"overlay_parallax_x_start\":\"500\",\"meta_element\":\"div\"},\"children\":[{\"name\":\"\",\"type\":\"slideshow_item\",\"props\":{\"image\":\"images\/headers\/actricity_erp_crm_299568453.jpeg\",\"image_alt\":\"Actricity, ERP und CRM - Marketing Funktionen\",\"title\":\"Alles fu00fcr Ihre Marketing-Kampagnen\",\"meta\":\"Actricity Marketing Funktionalitu00e4ten\"}}]}]}]}]},{\"name\":\"Entete MaWi\",\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"image\":\"\",\"media_overlay\":\"rgba(45, 45, 45, 0.49)\",\"height\":\"expand\",\"padding_remove_bottom\":true},\"children\":[{\"name\":\"\",\"type\":\"row\",\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"h2\",\"content\":\"Mehr qualifizierte Leads generieren\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"content\":\"<p>Das Unternehmen und insbesondere seine Marketingabteilung sind mit neuem Markt- und Kundenverhalten konfrontiert. 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Die Nachverfolgung und u00dcberwachung von Kampagnen ermu00f6glicht es Ihnen, die richtigen Entscheidungen in Bezug auf die Marketingstrategie zu treffen. Sie werden in der Lage sein, mehr qualifizierte Leads zu generieren und Ihren ROI (Return on Investment) zu verbessern.<\/strong><\/p>n<p>Abgebildete Geschu00e4ftsprozesse:<\/p>n<ul>n<li>Ausgeklu00fcgeltes Beziehungsmanagement mit 360u00b0 Sicht auf alle Aktivitu00e4ten<\/li>n<li>Effiziente Bearbeitung von Mailings und Kampagnen dank Vorlagen<\/li>n<li>Individuelle Klassifizierung von Unternehmen und Personen<\/li>n<li>Geschu00e4ftsfall inkl. 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